Maximal Monthly News
Issue #1711–Nov., 2017
Maximal in
Australia
Fork Force Australia has officially opened
its new headquarters in Larapinta, Brisbane, with Masashi Nishio, president of
the new 80% owner, Nishio Rent All, on hand to mark the occasion.
The partnership agreement settled last month, providing the world’s
ninth-largest equipment rental company with its second operation in Australia,
following a similar deal with Skyreach last year.
For Nishio, the Fork Force partnership is not just a step towards growing
marketshare, but also has significant strategic implications.
The president tells Forkliftaction News that one benefit is improving capital
utilisation because Australian fleets generally only keep equipment for 10
years, while rental businesses in other markets retain their inventory for 15
years or more, so Fork Force’s machinery will get a second life in another
region.
The
partnership has also opened a new supply channel for Nishio’s 400 branches,
with Fork Force’s Chinese-built, Australian-specified Enforcer forklifts, reach
trucks and pallet trucks to be adopted in other markets. "We want to
expand this brand in South East Asia," he says, indicating it will be
offered for sale and used to expand the forklift fleet.
The new ownership will also improve Fork Force's access to Japanese equipment,
taking advantage of Nishio's buying power.
Nishio remains on the lookout for additional acquisitions in Australia in its
aim to double the forklift rental fleet in the next one or two years. The
preferred approach is a major stake purchase, with the current owners remaining
involved and incentivised to grow the business.
Nishio Rent All does not believe in bringing in Japanese management, he
stresses, because they don’t understand the local market. "We have to work
together," he says.
Fork Force, founded in 1999, has a fleet of around 1,000 machines. Besides its
new facility in Brisbane, there are branches in Melbourne and Toowoomba.
Data source: www.forkliftaction.com
Storage
Forklifts Information
Below are the Maximal storage forklifts to 20th
Nov. for your reference.
(Note: storage forklifts information below is updated
monthly while the stork information is changing time to time, so the real-time
stock information subjects to sales men’s feedback.)
Chinese Forklift Truck Export Order
Statistics Reference
(Jan. to Oct. of 2017)
|
|
Electric
|
IC
|
Total
|
|
EUROPE
|
2661
|
11220
|
13881
|
|
AMERICA
|
1433
|
10643
|
12076
|
|
ASIA
|
3256
|
16117
|
19373
|
|
AFRICA
|
445
|
4575
|
5020
|
|
OCEANIA
|
515
|
2846
|
3361
|
|
WORLD
|
8310
|
45401
|
53711
|
Remark:
If you
need different country order data, please feel free to contact us.
Maximal
Forklift News letter Center
Email:
For sales
info@maxforklift.com
For spare parts
parts@maxforklift.com
Fax: 0086-571-28001569
Tel: Sales: 0086-571-28979902
0086-571-28935028
0086-571-28001566
Sales specialist: 0086-571-28205156
0086-571-28205157
