Zhejiang Maximal Forklift Co., Ltd. Announcement
For
VIS Comprehensive Upgrading
With the rapid development of forklift industry, the competition between manufacturers is no longer product itself, it has evolved into diversified and comprehensive strength competition, such as products quality, service details, visual image, development idea etc.
Under such new market environment, in order to clearly pass our appeals (enterprise strategy, culture, business philosophy, product values, brand development etc.) to domestic & oversea markets, Maximal actively upgrade VIS image to improve enterprise charm and realize our long-term development strategy.
Maximal new logo continues the original one for core elements and important concept, focus on optimizing and adjusting the logo color.
Red symbolizes passion, it reveals the brand vitality, and also conveys the brand social service concept. It is a kind of vitality, but also a kind of spirit.
Dark grey not only has more wisdom feeling and science & technology sense, but be more in line with the modern international enterprise characteristics.
It is an ideal to change “i” into red color, extends for “each Maximal staff stands for Maximal brand, Maximal exist for our one dream”.
Besides the new logo, all the other images will be upgraded accordingly.
Maximal new VIS will be fully launched in May, official websites include both English and Chinese will start at the same time. It will be Maximal’s milestone in the development course in 10 years, we gratitude every customer and Maximal staff of witness.
Maximal products quality and service level keep the same during the upgrading process. We apologize if any inconvenience caused in transition period. Thank you for your cooperation and support!
Zhejiang Maximal Forklift Co., Ltd.
2015-4-27